The Daily Cardinal

Expierence

I spent a year with the Daily Cardinal as a staff writer writing a range of topics such as arts, satire, science, city news. I was then moved to advertising manager in the summer of 2022 and I helped sell ads with both national and local businesses to get ads in our newspaper, social media, newsletter, and our website. I have learned a lot from my experience

UW-Madison Advertising Club

Managed and executed advertising campaigns for a variety of clients, including a technology startup, a nonprofit organization, and a fashion retailer. Developed creative concepts, conducted market research, and analyzed campaign performance data to optimize results.

Personal Projects

In my free time, I enjoy working on personal advertising projects. I have created mock campaigns for fictional brands, experimenting with different creative approaches and targeting strategies. I also created advertising campaigns for class and used YouTube and Instagram to create mock campaigns

Here is are my articles I wrote during my time at The Daily Cardinal: https://www.dailycardinal.com/staff/samuel-mayo

Here are just a couple sample videos I've worked on

In this video I was tasked with marketing a fake app that allows people in their area to seek food that is locally made

In this video I am advertising a story I wrote about astronomy and small earth really is in comparison to everything else in the know universe

I made this video for the Madison Mallards with help from The University of Wisconsin-Madison Ad club to make this promotional video for their summer baseball season